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It started in Milan with a dog named Keem

The first time I was asked to write for a ‘real’ publication as a ‘real’ writer, I was sat on a veranda in Milan with a Golden Retriever named Keem.

For weeks, I’d been indulging in wood-fired pizzas and home-cooked pasta and pesto, living with an animated Italian host family. Far from home, in the heat of the Milanese rain, I could be whoever and whatever I wanted.

I decided I was a writer.

Over the next few years, I wrote articles for different publications and businesses, started a popular blog and eventually found myself managing the communications department of a charity in the North of England.

But a year in, I realised the lengthy commute and the demands of the role were taking too much time from my toddler.

I imagined a day that I worked for myself, managed my own schedule and made tons more money (let’s be honest), so I could be the present, hands-on business mum that I wanted to be.

I left my job on a Friday, and by Monday I was sat in a windowless basement working with my first InkHouse client.

Who am I?

I’m Eman Ismail: copywriter, storyteller, pizza-lover, certified Ravenclaw, and the founder of InkHouse.

I write websites and marketing materials for businesses and non-profits, helping them to communicate who they are, what they do and why they do it, through expertly crafted copy.

Copywriting is my calling, mostly because I’m a (recovering) perfectionist with a special talent for communicating. It physically pains me to read copy that doesn’t work, that doesn’t persuade, and that doesn’t do justice to the product or service that it’s selling.

It’s only now that I’m realising perfect doesn’t exist. But when you work with me, you get my absolute best, because perfect is what I’m striving for. That’s why all my clients are regulars. They love my copy and they love how easy it is to work with me.

“Eman is a skilled and proficient copywriter and a lovely person to work with. She delivers on deadline and her work is of impressively high quality.” – Sarah Gate, JustGiving


My work is an extension of me. It represents me, it speaks for me, it is me, which is why I work so hard to produce copy that I’m proud of.


You’re doing something amazing

You’re doing something amazing and your audience deserves to know about it. Of course you’re struggling to put it all into words…you’re not a writer. But I am.

I’m here to help you communicate your value in a way that entices your ideal audience. By the time I’m done with them, they’ll be opening up their wallets, ready and willing to invest in you.

“I am always so impressed with the quality of Eman’s writing, her attention to detail, commitment to deadlines and her willingness to work with feedback.” Samia Aziz, Penny Appeal

I know you

You’re either:

  • A start-up owner who’s launching a new product or service. You’re feeling completely overwhelmed and you want to hand over the reins to an expert who knows what they’re doing.
  • The owner of an established business. You need a copywriting and messaging makeover, because your current copy just isn’t you.
  • A non-profit that needs to attract new donors and reengage existing ones. Your copy is getting a bit tired and predictable so you need fresh blood on the team.
  • A marketing professional whose to-do list is overflowing with copy and content jobs. You need to give these tasks to someone who can capture your tone of voice and stick to deadlines.


“Eman was great in asking the right questions to get an understanding of my business and to highlight the key messages that I want to convey to potential clients.” – Kismet Kale, Coaching with Kismet


I’ve worked with 29 companies on over 140 projects, writing marketing materials, creating content, forming strategies and implementing campaigns.

If you’re ready to work with me, book a call now. You’re one step away from the transformation you’ve been searching for.


Want to know a little more?

Read 11 (interesting) things you *don’t* need to know about me

Listen to my story on the ShareDiversity Podcast

What do my clients say about me?

Azim KidwaiFarid AhmedBrooke BenoitZohab MusaSalah ShariefZainab Eldin
Eman is a wonderful copywriter who can quickly grasp the spirit of the conversation you want to convey. 5 stars for work quality, ethic, and timeliness.
Azim Kidwai
Mercy Mission CEO
It was a pleasure working with Eman. She delivered exactly what we were looking for. I would recommend InkHouse to anyone looking for creative copywriting.
Farid Ahmed
AlKauthar Institute
Eman's writing for SISTERS Magazine is always greatly appreciated, both by the editors for their skill and professionalism, and by the readers for her connection to our interests.
Brooke Benoit
SISTERS Magazine
Eman is a true professional with a creative eye, and a great attitude to work. She has a great ability to think outside the box and bring new ideas and strategies to the table, which is what makes her so talented.
Zohab Musa
Charity Right
Eman has worked extensively with Wordsmiths for the past three years, providing both editing and copywriting services. Her work is second to none in both quality and punctuality. In a market with very short, spontaneous deadlines, Eman is our go-to person for reliable results and guaranteed quality. We hope to continue working with her for a long time to come.
Salah Sharief
Eman has written numerous scripts for my children's TV show. I have always been exceptionally happy with the quality of her writing. She delivers time and time again without fault, and always completes the work by deadline. She's extremely reliable.
Zainab Eldin