Spotify | Email Teardown: The Good, The Bad & The MOPs

Watch me rip into Spotify’s onboarding emails 👇🏽

A quick note: This teardown is based on Spotify not having an onboarding sequence because I never received one. After watching this video, one of my email subscribers emailed me to say he did get an onboarding sequence from Spotify. I searched high and low but couldn’t find any missed emails from Spotify in my inbox. So I decided to go ahead and publish this teardown anyway because there’s still so much we can learn from it. Enjoy! 🙂



As always, if you’ve got any brands you want me to teardown, let me know on Instagram!

And if you’d like me to do a review of your business’ email strategy, you can book an Email Conversion Audit here


Eman Ismail - copy expert and founder of InkHouse - writes conversational copy for businesses that want to sound more human, less robot. Through her services and online course, she helps brands Marie Kondo their messaging so they’re loved and understood by their ideal customers. When she’s not running her biz or hosting copywriting workshops for Lloyds Bank, you’ll find her bouncing around (probably injured) at soft play with her not-so-baby boy.

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